FIAT

500 L & 500 Anniversario

OBJECTIVE Motivation of car dealers to revamp their best-selling minivan, the Fiat 500 L, plus the first time presentation of the “Anniversario” in honour of the 60th anniversary of the Fiat 500.

OUR WAY Our idea is as colourful as the world of Fiat – the dealers took the first step with regards to unveiling the car and drew symbols associated with car lingo.

For one evening, the tobacco factory in Linz turned into a huge, colourful studio.

Around 90% of the invited guests took part in the event and became artists for one night.

ACTIVATION

Of 150 car dealers, 90% threw themselves into painter’s gulf and turned the tobacco factory in Linz into a studio.

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