Design Cube

OBJECTIVE Discover & activate potential new clients and offer test drives with Volvo.

OUR WAY We activate potential customers and those interested in the Vienna Ice Dream – the Swedish offer in the capital of Austria. The Vienna Ice Dream is a huge ice rink in the heart of Vienna, surrounded by the Vienna City Hall and its parks.

The Design Cube in front of Vienna City Hall.


Around 700,000 visitors to the Vienna Ice Dream experience the Volvo brand every year through the Volvo Design Cube placed in front of the town hall.
Visitors are given the opportunity to experience the Volvo models up close and test drive them.

2-time winner of the Austrian Event Award

Contact us_

Follow our stories on alpha_z’s social media channels , tell us about your story via or reach us on the phone under +43 1 522 55 50 301 – or swing by for a coffee: Lehargasse 7,1060 Vienna. #letswriteanewstory