Expect the Unexpected

OBJECTIVE Expect the unexpected – in Vienna’s leading shopping destination!

OUR WAY The Donauzentrum is the focal point for shoppers in Vienna- yet it´s not considered a cultural hotspot. This is why DZ wants to put you in the mood for culture: We brought KHM into the Center via copies and as anti-thesis, we invited the global photo star Andreas H. Bitesnich. The United Stages of Vienna performed “I am from Austria”.


More than 1000 participants took part at the Instagram competition #dzchallenge and 10 participants won a meeting with the Maestro. The result? Queues in front of the stages and selfies in front of the portraits.

Contact us_

Follow our stories on alpha_z’s social media channels , tell us about your story via or reach us on the phone under +43 1 522 55 50 301 – or swing by for a coffee: Lehargasse 7,1060 Vienna. #letswriteanewstory