Admiral

Ich HOFF… du gewinnst

OBJECTIVE David Hasselhoff – THE face of the 80s – became the new ADMIRAL testimonial. These breaking news should make it into every relevant medium of the country. Because The Hoff is working… more than ever.

OUR WAY After an exhausting shooting day with David and numerous ADMRIAL employees, the planning led into a press conference at the Novomatic Forum in Vienna. The journalists present only knew that an 80s star would appear. So the press event became the official “Unboxing” date. In front of the location and in the location the star was celebrated. And on the following day you could read about it everywhere.

ACTIVATION

After the numerous media reports had appeared, the news took on a life of its own on social media.

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